HYUNDAI MOTOR UNVEILS FUTURE DESIGN DIRECTION AT GENEVA MOTOR SHOW Hyundai Motor’s new design concept, officially named ‘Le Fil Rouge’, opens a new era for Hyundai design with newly introduced ‘Sensuous Sportiness’ theme. Proportion, architecture, styling and technology are harmonised while creating a distinctive and unique look and feel for Hyundai vehicles. Sensuous Sportiness to be embodied by all future Hyundai vehicles, ranging from sedans to SUVs. March 6, 2018 – Hyundai Motor today unveiled the ’Le Fil Rouge’ concept car at the 2018 Geneva International Motor Show, marking a new beginning for Hyundai design and providing a glimpse of its future design direction. As its name implies, ‘Le Fil Rouge’ (English translation: common thread) is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected. “‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept i